Are you probably aware, Search engine optimization is used to make search engines show your business website to users who are looking for similar products or services. Without doing an SEO, your site is not shown to the online users, and hence there will be no business growth. Also, to do an SEO, you do not need a big or a fancy website. The success of the campaign is based on the strategies adopted and not on the side of your business. There are many digital marketing companies like Caseo that can help you SEO your website on a limited budget. Ensure that you sign up for the organization that can help your business grow. Refer www.entrepreneur.com/article/305621 to learn more.
SEO is done so that search engines can pick your website to show to users who are looking for products in your niche. SEO nowadays is more than on page optimization and link building; it is also more of content marketing through video blogs and other methods along with using social media and all this on a budget.
SEO checklist for a new website:
A web crawler crawls through your website to look for information, so while building a new website, you should ensure that the crawlers can access your website completely and correctly. Most often due to a few errors in your site, the search engines are unable to locate it and hence cannot display it to the users. Below are a few things to check:
Ensure your robots.txt is written correctly and is not causing any hindrance to crawling and indexing your website.
Your website should be registered and verified with search engine consoles.
An XML sitemap should be created and submitted
Ensure URL’s follow the SEO rules.
Add AMP’s to make it mobile friendly.
Social Media: Through social media activity you can improve your business website ranking, and search engines do not use it to determine the position. There have been some reports which state that website’s ranking increased on the search engine due to Facebook page likes and shares. For a business which wants to SEO on a budget and not spend a lot of money on PPC marketing, this is an excellent way to improve their visibility.
Local SEO: Performing a local SEO optimization is proven to have given excellent results to the business. It is also an excellent way to grow your business when you have a tight budget. The first thing to do is to register your company in Google My business. Setting up an account is a simple process and a free one and once that is done your company will be displayed on the Google Maps and also on the search engines result in the page.
Ensure your website is mobile-friendly: When you are designing a new website for your company ensure that your site is mobile friendly as it is one of the ranking factors. By being mobile friendly, the website is optimized to display correctly on a smartphone, and this will help your site to be ranked well in mobile search results. That can make a substantial positive impact on your search result rankings.